Here at Soul Flow Co., we’re all about shifting the paradigm, so let’s go ahead and re-define the traditional CEO acronym. I’m officially calling it: Conscious Empowered Officer. After all, as soulful and spiritual entrepreneurs, we’re here to run a conscious business while feeling truly empowered!

But let’s face it, even as a CEO, it’s easy to get caught up in the DOING of starting and scaling a business. And while having a solid strategy and framework of action is important, one of the most important pillars of having a thriving business is MINDSET.

1. Be mindful of your language.

If you habitually call your business your ‘side hustle’, then it will always remain a side hustle. Instead, use words like ‘My Business’ or ‘My Brand’ to remind yourself and others that your business is legitimate and worthy of scaling.

2. Think like a beginner.

Though you may be an expert in your field, adopting a ‘Beginner’s Mindset’ means staying open to possibilities and challenging your assumptions. Coming from a place of curiosity means allowing yourself to think creatively and discover novel out-of-the box solutions that will make your brand stand out!

3. Ditch the all-or-nothing mentality.

Entrepreneurship is hardly ever black and white. And something you may think of as ‘bad’ may turn out to be ‘good’, and vice versa. When you get rid of the all-or-nothing mindset, you feel more empowered to take small progressive steps and dare greatly even in the unknowns of entrepreneurship!

4. Fail fast, and fail often.

Start to re-frame failure as feedback. Therefore, the more “failures” you experience, the more opportunities you have to learn. So, don’t be afraid to take messy action, and even if things don’t always turn out the way you had planned, treat those lessons as gifts both for business growth as well as personal growth.

5. Get in the habit of asking yourself — Are they my competition or motivation?

Scrolling through social media, it may seem your target market is overly saturated, and every other person is your competition. Instead of viewing similar brands as your personal competition, embrace them as your motivation. How can you show you up even more as your authentic self? How can you lean further into your unique value proposition? How can you explore your edges when it feels scary? Know that you are capable and worthy as you are, and you deserve to be seen by the world!

It’s tempting to view mindset as a static landscape, but on the contrary — you have the power to shape and shift with awareness and daily practice. To truly embody your inner authority and conscious leader you are, it’s important to understand the role of mindset. After all, your internal landscape is what creates your external reality!